Instagram Affiliate Programs: Earn on Myntra and Flipkart

For most of the last few years, earning on these two stores meant workarounds. Myntra had no sign-up page at all, only Glam Clan inside its own app. Flipkart's affiliate site turned most new creators away, so they went through a network and gave up part of every commission.

In 2026 both moved inside Instagram, which is where most creators were already recommending the products.

#What changed in 2026

Three announcements, months apart, added up to the program creators can join today.

Flipkart said from the start that the program is open to micro and nano creators, not only established influencers. Neither store has published a follower minimum.

#How to join

1. 1

   Switch to a professional account

   Affiliate programs sit in the professional dashboard, so a personal account never sees them. A creator account is the usual choice.

2. 2

   Open Affiliate programs

   Professional dashboard, then Monetisation tools, then Affiliate programs. The stores open to your account are listed there. If one is missing, it has not reached your account yet.

3. 3

   Apply to the store

   Pick Myntra or Flipkart and follow its sign-up. Each store runs its own approval and sets its own terms, so read the commission and payout details on that screen before you accept.

#How tagging works

Once you are approved, tagging happens at the moment you share. Choose to add products, then search the store's catalogue or paste a product link. A Reel can carry up to 30 products.

Swipe

When a follower taps the tag, they land on the store's own app or website and buy there. The sale is credited to you because it started from your tag.

Three habits make the difference between a tag that earns and one that doesn't:

• Tag the exact item. The product you are wearing or using, not the category it belongs to. Someone who taps wants that thing, not a search page.
• Say it in the video. "Shirt's tagged" in the first seconds does more than a perfect tag nobody notices.
• Post into the sales. Myntra told creators they could earn up to three times more during its Big Fashion Festival, because buyers are already looking.

#Myntra: Instagram and Glam Clan are two programs

They are easy to confuse, and you can be in both.

Glam Clan lives inside the Myntra app. You get in by posting good photos of things you bought, and three approved posts unlock tracked links with a commission set by your tier. The full Glam Clan guide has the tiers, the MynCash rewards and the payout cycle.

The Instagram program runs through Meta. You apply from your professional dashboard and earn on products you tag in your own posts and Reels.

The difference that matters: Glam Clan rewards content posted inside Myntra, shown to Myntra's shoppers. The Instagram program rewards content posted to your own audience. If your followers already ask where your clothes are from, the Instagram program pays you for answering.

#Flipkart: the door that was shut

For years Flipkart's own affiliate program was closed to most new creators. Its sign-up page existed, but new applications mostly went nowhere, so creators who wanted to earn on Flipkart joined a network that issues the links for them and gave the network a share.

The Meta partnership changes that. Flipkart launched it on Facebook in June 2026 and it has since reached Instagram, so you can apply to Flipkart from the same Affiliate programs screen as Myntra and tag its products directly.

Flipkart's catalogue is broad - electronics, home, beauty, fashion - and its commission varies by category. Electronics typically pays the least across the industry, because the stores' own margins are thin. Check the rate the program shows you for the categories you actually post about.

#Disclose it, the same as any affiliate link

A tagged product earns you money, so the post is an ad. Meta treats content carrying affiliate links as branded content, which is what the paid partnership label is for. In India, ASCI also expects your own words: put #ad at the start of the caption, not at the end or only in your bio. The disclosure guide has the exact wording.

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The short version: open Affiliate programs in your professional dashboard, apply to Myntra and Flipkart, tag the exact items you show, and say it's an ad.

Sources: Flipkart's announcement of its Meta affiliate partnership, June 2026; Business Standard on the Facebook-first rollout; BuzzInContent on affiliate tagging in Reels, April 2026; and BuzzInContent on Myntra's Instagram launch, October 2026. Checked October 2026.

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