What Is FitLinks? Every Feature, Explained

You get one link. Instagram, TikTok and YouTube all work the same way, and everything you recommended before this week is now behind whatever that link points at today.

So the link gets overwritten, and last month's post stops being shoppable. That is the problem FitLinks exists to fix.

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This page walks through the whole product in the order you would actually meet it: the page you get, how things get onto it, how you share them, what happens when somebody taps, and what you find out afterwards.

#The page you get

Your page has a fixed web address with your handle on the end. Put it in your bio once and you never touch it again. Everything you add shows up there straight away.

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The cover. A wide photo across the top, plus six header styles that change the shape where the photo meets the page. Four come with the free plan; two are on the paid ones.

You. Your profile photo, your display name, your bio.

Social icons. Eleven places can sit under your name: Instagram, YouTube, TikTok, X, Facebook, Pinterest, Threads, LinkedIn, WhatsApp, an email address and your own website. Paste a handle, an @handle or the whole profile URL you copied out of the address bar. All three work.

Two page buttons. Your own links that are not a social profile: a booking page, a newsletter, a discount code. Two, not ten, because the job of the top of the page is to get somebody into your products. You choose whether they sit side by side or one per line.

Two tabs. Picks and hauls on one, your lookbook on the other. They only appear once you have something in both.

Your handle is the one thing here that is fixed. It is the address of your page and the root of every share link you will ever send, so it is chosen at sign-up and not changed afterwards.

#Getting a product onto it

This is the part that decides whether a storefront is a ten-minute job or a Sunday afternoon. On FitLinks it is a paste.

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Product details, on paste. Paste a link, press fetch, and the name, brand, photo and price arrive filled in. Nothing to type, nothing to upload, no screenshots.

This works on any shop that publishes normal product information, which is effectively all of them. So it is not a fashion-only tool: beauty, tech, home, books and kitchen things all come back the same way. A price is optional. The link is the only part it needs.

When a shop is awkward, there is a manual form behind the same card: type the name, brand and price yourself and upload your own photo. Nothing is ever stuck behind a fetch that would not work.

Tags. As you save something, label it - "shoes", "under 2k", "gifting". Tags are private, they never show on your page, and they are how you find one item once the library has two hundred of them in it.

Prices, kept current. On the paid plans your saved products are re-checked in the background, so a follower does not tap through to a price that moved three weeks ago. On the free plan the price is right at the moment you add it, and you can edit it by hand whenever you like.

Whatever comes back is stored with the currency the shop quoted, so a page mixing an Indian and a US retailer shows each price the way that shop wrote it.

#Where a product can go

Everything you save lands in a private library first. Nothing in it is on your page until you put it somewhere, and there are four somewheres.

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#Individual picks

One card per product: photo, brand, name, price. The quickest thing to publish, and the right shape for a running list of things you like. You choose the order they sit in.

#Hauls

A named group that opens as a set. "Summer fits", a gift guide, a desk setup, everything from one shoot. A product can sit in as many hauls as you want without being saved twice, and you can order both the hauls and the products inside each one.

#Hidden hauls

A haul that does not appear on your page at all, but still opens for anyone you send the link to.

This is for the set with an audience of one. A collection you put together for a brand to review. An early look for close friends. A haul for a post that goes live on Friday. Nobody browsing your page will find it, and it is not counted anywhere on the page.

#Looks

Upload one of your own outfit photos and tag the products inside it, up to twenty per photo on every plan. Your follower taps the photo and sees exactly what they were looking at, which is the question a grid of product cards never quite answers.

#A link for every single thing

Most people find this one late. Your page link is not the only link you have - every piece of your page has one.

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All of them are copied from the dashboard, and knowing which control copies which is what saves you hunting for them:

That last one is the one to remember. It is still a FitLinks link, so the preview card in the chat is yours and the tap still counts in your analytics as a click on that product. But whoever opens it goes to the shop. It works for anything in your library, on your page or not, which makes it the right thing to paste into a reply when somebody asks "where is this from".

Every one of these links makes its own preview image too, so a haul shared into WhatsApp previews as that haul rather than as a generic logo.

#What happens when a follower taps

This is the least visible thing FitLinks does and probably the most valuable, so it is worth explaining properly.

Almost everyone who taps your bio link is inside Instagram. Instagram does not hand that tap to the phone's browser; it opens your page in a small browser of its own, inside the app. And a normal link tapped in there does not open the shop's app. It loads the shop's logged-out mobile website, still inside Instagram.

Think about what that costs. Your follower is signed in on the shop's app with a saved address and a saved card. In Instagram's little browser they are a stranger: sign in, verify, re-enter an address, find a card. The shop had already solved buying for that person, and the tap threw it away.

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FitLinks notices it is stuck in an in-app browser and gets the follower out:

• On Android, the tap is handed to the shop's app directly. If the app is not installed, it falls back to the normal website.
• On iPhone, Apple only opens an app when a real finger taps a real link, so FitLinks hands the visitor to Safari onto a page with one button on it. Their tap on that button is what opens the app.
• If both are blocked by a particularly stubborn app, a small card offers to open your page in the real browser, so nobody is ever left in a corner with nothing to press.

Your social icons work the same way, and for the same reason: a YouTube channel opened as a logged-out mobile page shows a Subscribe button that asks the visitor to sign in first, which is precisely the tap that icon was there to collect.

You do not configure any of this. It happens on every product link, every social icon and every share link, and outside an in-app browser it correctly does nothing at all.

#Finding out what worked

Analytics is built in, and it reports on the things you built rather than on abstractions:

• Visitors over time - today by the hour, the last 7, 30 or 60 days, or any date range you pick. Each number is shown against the same length of time before it, so you can see which way it is going.
• Top hauls, top looks and top products, ranked by taps.
• Where the traffic came from, so you can tell the Instagram story from the YouTube description.

Bots and link-preview crawlers do not run the code that counts, so they stay out of your numbers rather than inflating them. Which of these numbers are worth acting on is a longer question with its own guide.

The practical use is simple: the top products list tells you what your audience actually taps, and it is usually not what you expected. That is the list to make more of.

#Where the money goes

Nowhere near us. Your affiliate links are stored exactly as you saved them and handed to the retailer exactly as you saved them, tag intact.

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That matters beyond the percentage. Because the retailer credits you rather than crediting a tool, your sales count towards your own tier and your own relationship with that program. Nothing is deducted and nothing is swapped in.

There is no dashboard setting for any of this, and nothing to switch on. It is simply what the product does with a link you give it.

#Being found on its own

Your page is a real, public web page, not an app screen. It has a title, a description and a link-preview card drawn from your own profile, it is listed in the site's sitemap, and search engines can read it.

That will not replace your posts as a source of traffic, and it should not be why you sign up. But a storefront that is indexable is a storefront somebody can land on from a search for your name, months after the post that created it - which is the same argument as a storefront versus a plain link list, applied to strangers rather than followers.

#What FitLinks does not do

Worth being straight about, because it decides whether this is the right tool for you.

• It does not take a cut. The program pays you directly and in full.
• It is not an affiliate program. You join those yourself and bring your own links. Here is which ones to join and how.
• It does not write your disclosure. The rules are shorter than people think, but saying it is your job.
• It does not sell anything itself. Checkout, delivery, returns and refunds are the retailer's, exactly as they would be if your follower had found the product on their own.

#Free and paid

The free plan is a real plan, not a trial. You get the page, picks, hauls, hidden hauls, the lookbook, every share link, a cover photo, the app hand-off and full analytics. The paid plans add scale and automation rather than unlocking features you were being shown but denied.

Those are the limits at the time of writing; the pricing page is the version that is always current, and it is also where the prices are, because they differ by country.

#Setting it up

1. 1

   Create your account

   Choose your handle carefully. It becomes the address of your page and it does not change later.

2. 2

   Fill in the top of the page

   Photo, name, bio, your social icons, and a cover if you have one to hand.

3. 3

   Paste your first product link

   Use your own affiliate link rather than the plain shop URL, or the page will work perfectly and earn nothing. Tap fetch and the details fill in.

4. 4

   Decide what is public

   Nothing you save appears until you put it on the page, in a haul, or in a look.

5. 5

   Put the link in your bio, then look at analytics in a week

   The top products list is the useful one. Make more of whatever is on it.

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The short version: join the affiliate programs that suit your audience, keep your own links, and give them a home that still works a month after the post. That last part is the bit FitLinks is for.

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